Pradhan Mantri Bhartiya Janaushadhi Pariyojana PMBJP : Making Quality Medicines Affordable and Accessible in India
Unlike branded medicines, which spend significantly on advertising and promotion, generic drugs rely less on branding and more on their efficacy, resulting in reduced costs. The government has proposed amendments to the Drugs and Cosmetics Rules to ensure availability of generic drugs at reasonable prices and to promote the use of generic medicines. To ensure…